Brackenthwaite Holidays

Case Study, by

Close to some of the most beautiful spots in England, Brackenthwaite Holidays is a location like no other. Utterly unique, their 9-acre oasis is nestled in the heart of the Arnside and Silverdale designated Area of Outstanding Natural Beauty (AONB), on the stunning Northwest coastline.

What was the goal?

Profitable growth
To expand their offering
To extract the directors from daily operations to focus more on their managerial roles
To increase bookings especially in the off season and take more direct bookings
To boost visibility
To capitalise on a fantastic location
To get clarity
To identify and connect more with target customer groups
To grow the brand and communicates its' values

What did we do?

Created a marketing strategy that aligned with, supported and delivered these business objectives
Provided ongoing marketing consultancy and strategic planning
Created and launched a new website
Designed value propositions for target customer groups
Clarified their offer
Crafted messaging to target their customer groups
Performed research
Produced and managed their newsletter
Managed paid social

The outcome

An uplift in bookings
Fantastic customer feedback
Increased visibility
Supported introduction of new services, upgrades, announcements, partnerships
Connecting with past, present and future guests like never before
Sharing their story
Increased market and customer understanding
Delivering tremendous value to customers and seeing this in countless guest reviews
Increased engagement
A website consistent with their approach and values, built for guests and crafted entirely around tested value propositions
Structure, clarity and purpose