Case Study, by

Bainbridge is a highly regarded electrical engineering company based on the edge of the English Lake District in Kendal. With expertise that ranges from electrical installation to control systems and fire and security, Bainbridge is a dynamic, multi-discipline company providing high quality service and support.

What was the goal?

To grow the business
To realign and reposition the business as the first and only choice in the electrical engineering industry and controls industry in the North West
To launch a new division
To be a desirable and attractive employer
To launch into aligned industries and geographies
To grow their reputation outside of Cumbria

What did we do?

Created a marketing strategy that aligned with, supported and delivered these business objectives
Provided ongoing marketing consultancy and strategic planning
Created a new brand and identity for the business
Created and launched a new website
Supported their involvement and first appearance as an exhibitor at a key event in their calendar
Supported recruitment efforts
Executed and delivered all related assets to support the new brand
Delivered print and digital advertising campaigns
Social media

The outcome

Clarity, purpose and structure
A marketing strategy aligned to business objectives, to follow, to implement and to continuously challenge
A shared company vision and investment from all staff
A brand and identity reflective of the value they offer and instrumental in engaging their target audience
A refocus - shedding of services, images and perceptions that no longer served them and engaging with value propositions designed to create value for their customers and their business
A website to rival competitors', position them where they want and need to be and most importantly built for their audience